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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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Fundamentals of Product Experimentation for Beginners

Convert

It’s a tool for testing and improving your product while you continuously develop it. In this product experimentation handbook, we’ll show you how to start, what metrics matter, and how to use a product experimentation framework effectively. Nowadays, they conduct up to 10,000 tests each year.

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Video in Email Workflows, Webinar Transcription

Lead Liaison

We did a really great AB test a few months ago, where we tested eight different emails. What we did was we cut the copy and the CTA and actually the image exactly the same. And what we wanted to learn was, is one email going to perform better than the other? All we did was we changed that video thumbnail.

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Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

Convert

They must: Do more with what they have ( conversion rate optimization ) Build buyer feedback and intelligence loops (Where they activate customer insights and establish a clear understanding of what’s in their control and can drive more purchases, more value, more business) Throw away outdated playbooks and find new ones.

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Sales Pipeline Radio, Episode 95: Q&A with Ashley Asue

Heinz Marketing

We were thrilled this last time to be able to talk to Ashley Asue, founder and CEO of Endurance Sales. More about our guest on LinkedIn. . Each attendee will leave with a documented & optimized sales process to increase conversion rate & profit. We’ll publish similar highlights here for upcoming episodes. A sales consultant.

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11 A/B Testing Platforms That Integrate Well With Shopify (+ 8 Key Things That Make a Tool Perfect for Shopify A/B Testing)

Convert

By A/B testing elements of your Shopify site so that they convert better, you can make every visitor far more valuable. But how do you get started with A/B testing and which platform integrates well with Shopify? In today’s article, we’re going to walk you through the top A/B testing tools that you can use with your Shopify store.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Ever wish you could read minds and understand what users really think about your website or app? A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more.